Watercolour Liquid is simply a blush, illuminator or bronzer with a liquid formula. Depending on the colour, the product can be applied to different parts of the cheek to create your look, just like powder and cream blushers. Pink shades may go on the apple of the cheek to create a flush, an illuminator can go on the top of the cheekbone to highlight, while a bronzing shade can sit under the cheekbone to define it.

We're glad you asked! The award-winning formula is light-weight so you can build up colour depending on the look you want to create, without weighing the skin down. It goes on just like water, and lets your skin shine through for a natural look. The silicone formula makes it water-resistant and rub-proof, meaning the colour will stay put and last all day, so there's no need to keep reapplying it. Don't worry though, they're super blendable upon application, so you can apply it to the right part of the cheeks without leaving heavy lines, giving a really natural look. You only need to use a tiny amount to give a wash of colour to the cheeks, so a bottle will last you ages!

Unlike a powder product, Watercolour Liquid is water-resistant and rub-proof, meaning once applied it will last all day, so there's no need to reapply. One fewer product for you to carry around in your makeup bag! Powder blushes and bronzers can also settle into pores, fine lines and wrinkles, making it obvious you're wearing a blush. Watercolour Liquid goes on like a second skin, giving a pretty, natural look that is well suited for older skins.

A liquid blush is much closer to a cream blush than a powder blush. However, some cream blushers have a much heavier formulation, which can weigh down the skin. Watercolour Liquid Blushes are lightweight, so you can build up colour to suit your look.

You can also mix shades much more easily than with a powder or cream blush to create your bespoke look. Just mix a couple of drops on the back of your hand until you've got the shade you want, and away you go!

There are nearly 1000 drops of colour in a single bottle of Watercolour Liquid(!) We typically advise you apply 1-2 drops per cheek, depending on the depth of colour you're looking to achieve.

Once your Watercolour Liquid Cheek Colour has been opened, the PAO (period after opening) date is as shown on each bottle. Unopened, the shelf life is 24 months. These dates only apply if the product is kept between 5 degrees Centigrade and 24 degrees Centigrade, away from direct heat, sunlight or direct cold temperature.

The silicone based, oil-free formulation doesn't clog pores and suits most skin types. However, we do not recommend our Watercolour Liquid if you have acne prone skin.

There is no oil in our Watercolour Liquid Cheek Colour so it shouldn't block pores.

No, our Watercolour Liquid is not vegan, it contains cera alba (beeswax) and carmine. Like all of our products, Watercolour Liquid is not tested on animals.

All of our Watercolour Liquids contain some carmine but the more red or pink the shade is, the more carmine it contains.

Not sure which Watercolour Liquid is right for you? Use our shade finder to find the perfect shade for your skin tone. You can also compare all shades here.

Don't forget, you can always mix shades to create your own bespoke look. We've made this easy with our Watercolour Liquid Customisable Colour Set for Cheeks.